From Master Craftsman to Master Angler

Matzuo America® offers the most Innovative and Cost Effective products in the market today.

We are never satisfied. We constantly innovate. We combine tried and true features with surprising innovations and finishes to produce some of the most exciting new products.

Countless hours tank-testing our hard baits. Painfully precise bending of our sickle hooks to achieve the optimal 43.405 degree bend. Matzuo products are engineered to exceed expectations and deliver surprising value to consumers.

The Matzuo Vision

Matzuo America is dedicated to recreatonal/avid anglers who expect performance on a limited budget.

We Value...

Innovation -- The latest styles and finishes at tremendous value

Intelligence-- Smart choice for "techy" products at affordable prices

Passion -- Authentic emotions coming from a passion for the activity